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3 Ways To Optimize For The Latest Facebook Algorithm Changes
On August 6th, Facebook published an overview of their most recent algorithm changes. These will influence what your fans will see in their newsfeed. Check out our recap and what it means for you. 1....
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Retargeting 101 for Small and Mid-Size Businesses
Simply put, “Retargeting” is the action of displaying a banner ad to a user online that has either been to your website, or has shown intent on your type of product of service. There are many different...
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Are Gmail Tabs Really Pinching Groupon’s Email? And What About Yours?
It has been a few months since the rollout of Gmail Inbox Tabs. Many brands (especially ecommerce ones) have been loudly wondering how Gmail Tabs would affect their email channel. And now this...
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2013 – Change is the new constant for SMB digital marketing
As we draw the curtain on 2013, it's safe to say that the year heralded more change in digital marketing than almost any year before. It saw the resurgence of adtech IPO's, a number of social...
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Something Pinteresting For Your Gmail
For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space. The latest is the redesign of the Promotions tab to look like a … let’s face it:...
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Ready For The New Facebook Ad Format?
In April, Facebook announced plans to overhaul the right-side column ads. Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new...
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Facebook's Powerful New Audience Insight Tool – What, Where, and How
In order to make it easier to research and understand your target audience, Facebook recently enhanced the Audience Insights Tool. Previously, audience segmentation was only possible in the Power...
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Is Your Email Ready for Gmail?
A few months ago we highlighted Gmail’s new promotions tab, which makes for a much more visual email experience (Google Makes Your Inbox Pinteresting). Despite this feature being adopted by users, many...
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Google Analytics iPhone App Makes Mobile Website Monitoring Easy
Google just released an iPhone app for Google Analytics, providing mobile website monitoring from the convenience of your smartphone. While Google has had an Android Analytics app for a couple years,...
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How To Plan Ahead For The Holiday Marketing Season
As summer draws to an end and Back to School season hits high gear, now is the best time to prepare for the upcoming holiday season! You can follow these tips and tricks for making the most of the...
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The Most Effective Holiday Discount Offers
Holiday retail season is almost here! Bring on Chrismukkah, Cyber Monday and Festivus! Soon, many companies will start to offer an array of discounts to boost their holiday sales. Offering a discount...
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Holiday Retail 2014 – Anytime. Everywhere – Infographic
Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one things is clear – despite global warming, each year the holiday shopping and advertising season...
View ArticleFacebook Reach – Back To The Future
Welcome to the new Facebook feed As you’ve probably noticed, your Facebook feed is looking different again last few months. Gone are the viral cat videos and the incessantly repetitive “please please...
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Latest Facebook ad changes and using analytics to best leverage them
“My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.” - Queen of Hearts, Alice in Wonderland What are the changes?...
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Dude Where's My ROI ?
Startups and small brands who’ve been seeing their results decline on Facebook are finding untapped opportunities on Pinterest, Linkedin and Amazon So, you are a startup or an up-and-coming brand that...
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